Lila Within Privacy Policy

Effective Date: September 12, 2026

Lila Within LLC ("Lila Within," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you use our website, mobile app, online forms, email and SMS communications, booking tools, and related studio services.

This policy is intended to cover both our website and the Lila Within mobile app. It should be read together with any privacy notices or consent prompts shown inside the app, in App Store listings, or by our booking, payment, email, SMS, analytics, or other service providers.

1. Information We Collect

We may collect the following types of information, depending on how you interact with us:

Contact information: name, email address, phone number, mailing address, and communication preferences.

Account and profile information: login information, password or authentication details handled by our service providers, profile preferences, and membership details.

Studio activity information: class bookings, waitlists, cancellations, purchases, memberships, packages, attendance history, guest passes, workshop registrations, event registrations, waivers, and customer support requests.

Payment and transaction information: purchase history, billing details, membership status, payment status, billing address, and transaction records. Payment cards and similar payment credentials are processed by our payment providers. We do not intentionally store full payment card numbers on our own systems.

Health, fitness, and safety information: information you choose to provide about injuries, limitations, pregnancy, medical conditions, emergency contacts, fitness goals, workout or wellness preferences, or other details that help us support your safe participation in classes, events, youth programs, paddleboard activities, personalized fitness or wellness services, or private sessions.

Website, app, and device information: IP address, browser type, device type, operating system, app usage, page views, referring pages, approximate location derived from technical data, crash reports, diagnostic logs, and similar information used to operate, secure, and improve our services.

Communications information: records of messages you send through contact forms, email, SMS, phone, social media, surveys, reviews, or customer support channels.

Marketing information: newsletter signups, email or SMS engagement, offer preferences, and unsubscribe or opt-out choices.

2. How We Collect Information

We collect information directly from you when you create or use an account, book a class, purchase a membership or package, complete a waiver, register for an event, join a waitlist, submit a form, contact us, subscribe to emails or SMS messages, or otherwise communicate with us.

We also collect some information automatically through our website, app, cookies, analytics tools, crash reporting tools, software development kits, and similar technologies. Third-party service providers may collect information on our behalf when they help us provide booking, payment, app, email, SMS, analytics, customer support, and website services.

3. How We Use Your Information

We use information to:

Provide and manage classes, workshops, memberships, packages, events, private sessions, youth programs, paddleboard activities, personalized fitness or wellness services, and related studio services.

Create, maintain, authenticate, and support app and booking accounts.

Process purchases, payments, credits, refunds where applicable, and membership billing.

Send booking confirmations, waitlist notices, class updates, schedule changes, account notices, receipts, policy updates, and customer support responses.

Send studio news, wellness content, promotions, event invitations, offers, and SMS messages, where permitted by law and your communication preferences.

Personalize and improve our website, app, communications, class offerings, and customer experience.

Monitor usage, troubleshoot technical issues, analyze performance, prevent fraud, protect security, and maintain reliable services.

Comply with legal, tax, accounting, insurance, safety, and regulatory obligations.

4. App Store, App Data, and Permissions

If you use the Lila Within mobile app, the app may collect or process information needed for account access, class booking, membership management, payments, notifications, customer support, app performance, and diagnostics.

The app may request permission for certain features, such as push notifications. You can change app permissions through your device settings. Paid functionality is not conditioned on allowing unnecessary permissions.

If our app privacy practices change, we will update this Privacy Policy and our App Store privacy responses as required. The App Store privacy label should accurately reflect the data collected by Lila Within and our third-party partners through the app.

5. Cookies, Analytics, and Similar Technologies

Our website and app may use cookies, pixels, analytics tools, software development kits, and similar technologies to operate our services, remember preferences, understand usage, measure performance, and improve the customer experience.

You can control many cookies through your browser settings. You can control certain app permissions through your device settings. Some features may not work properly if necessary cookies or permissions are disabled.

6. Tracking and Advertising

We do not sell your personal information. We do not use the Lila Within app to track you across apps and websites owned by other companies for third-party advertising purposes.

If we ever use tracking technologies that require permission under Apple’s App Tracking Transparency framework or applicable law, we will request your consent before doing so and update this policy accordingly.

7. How We Share Information

We may share information with service providers that help us operate our business and provide our services. These may include providers for studio management and booking, mobile app services, payment processing, website hosting, email and SMS communications, analytics, crash reporting, customer support, marketing, legal, accounting, insurance, and business administration.

Examples of service providers we may use include our studio management and booking provider, payment processors, Squarespace, email marketing providers, analytics providers, SMS messaging providers, and communication tools. These providers are allowed to use information only as needed to provide services to us or as otherwise permitted by their agreements and privacy policies.

We may also share information when required by law, regulation, or legal process; to protect rights and safety; to prevent fraud or security issues; in connection with a business transfer; or with your consent.

No mobile information will be shared with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except as necessary to provide and support the messaging service.

Any third party with whom we share user data must provide the same or substantially similar protection for user data as described in this Privacy Policy and as required by applicable App Store rules and privacy laws.

8. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law.

Account, membership, booking, waiver, and studio activity records may be kept while your account or relationship with us is active and for a reasonable period afterward for customer service, legal, insurance, tax, accounting, safety, and business record purposes.

Payment and transaction records may be retained as required for tax, accounting, fraud prevention, chargeback, and legal compliance purposes. Marketing information is kept until you unsubscribe, opt out, or ask us to delete it, unless we need to retain limited records to honor your preferences.

9. Your Choices and Rights

You may request access to, correction of, or deletion of your personal information by contacting us at heather@lilawithin.com.

You may object to or opt out of the processing of your personal information for marketing purposes. Where applicable by law, you may also request that your personal information be transferred to another party in a portable format.

You may unsubscribe from marketing emails by using the unsubscribe link in our emails or by contacting us. You may opt out of SMS messages by replying STOP where available or contacting us. You may change app permissions, including push notifications, through your device settings.

Depending on where you live, you may have additional privacy rights under applicable law, including rights to know, access, correct, delete, restrict, object to certain uses, or request portability of your personal information.

10. Account Deletion

If the Lila Within mobile app allows you to create an account, you must be able to initiate deletion of that account from within the app or through a clearly linked account deletion flow. You may also request account deletion through the Walla app or widget where available, or by contacting us at heather@lilawithin.com.

When you request account deletion, we will delete or deidentify personal information associated with your account unless we need to retain certain information for legal, tax, accounting, fraud prevention, dispute resolution, safety, insurance, or other legitimate business purposes. We will let you know if deletion requires additional verification or time to complete.

Deleting your Lila Within account does not automatically cancel active third-party subscriptions, payment obligations, or purchases that must be managed through Apple, your payment provider, or another third-party platform. We will provide guidance where applicable.

11. Children and Minors

Our general website and mobile app are not intended for children under 13. We do not knowingly collect personal information from children under 13 through the app or website without appropriate parent or guardian consent.

Lila Within may offer youth, school, teen, family, or community programs. For those programs, we may collect information from a parent, guardian, school, organization, or participant as needed for registration, waivers, safety, emergency contact, communication, and program administration. Parents or guardians may contact us to review, update, or request deletion of a minor’s information.

12. Security

We use reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, disclosure, alteration, or destruction. No website, app, payment system, or method of transmission is completely secure, so we cannot guarantee absolute security.

13. Third-Party Links and Services

Our website, app, emails, SMS messages, and social media pages may link to third-party websites, platforms, or services. Their privacy practices are governed by their own privacy policies, not this Privacy Policy. We encourage you to review those policies before providing information to third parties.

14. SMS Communications

Lila Within may offer an SMS communication program to keep you informed about studio services. By opting in to receive text messages from Lila Within, you consent to receive messages related to our services, including class schedule updates, class and event reminders, waitlist notices, account notices, studio closures, wellness content, and promotional offers.

Message frequency may vary based on your usage, attendance, bookings, preferences, and studio activity. Message and data rates may apply depending on your mobile carrier and plan. Participation in the SMS program is free from Lila Within, but you are responsible for any charges from your mobile carrier.

You may opt out of SMS messages at any time by replying STOP to a message where available. After opting out, you will no longer receive non-essential text messages from us unless you opt in again. For help, reply HELP where available or contact us at heather@lilawithin.com or 914.505.7494.

15. Terms and Conditions

These Terms and Conditions apply to use of Lila Within services, memberships, classes, events, website, mobile app, booking tools, and participation in our SMS communication program.

Eligibility: You must be at least 18 years old to purchase or manage a membership or package, or have consent from a parent or legal guardian. Memberships and accounts are personal and may not be transferred unless Lila Within gives written permission.

Payments and fees: Membership fees, packages, drop-ins, workshops, events, and other purchases are billed according to the terms shown at checkout, in the booking platform, in the app, or in your membership agreement. Late, failed, or declined payments may affect access to services and may be subject to applicable fees or collection steps permitted by law.

Cancellation and pause policy: To cancel or pause a membership, please follow the cancellation process provided in your booking account, app, membership agreement, or written studio instructions. If a membership requires advance written notice before the next billing cycle, that notice period will apply as stated in the applicable membership terms.

Facility and participation rules: Students, members, guests, and participants are expected to follow studio etiquette, safety instructions, instructor guidance, posted rules, and respectful conduct standards. Misuse of facilities, unsafe behavior, harassment, failure to follow instructions, or other misconduct may result in removal from class, refusal of service, suspension, or membership termination.

SMS program terms: The Lila Within SMS program is designed to keep you updated and engaged with class information, event reminders, studio updates, personalized wellness content, and promotional offers. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out and HELP for help where available. You may also contact us at heather@lilawithin.com or 914.505.7494.

Changes to terms: Lila Within may update or modify these Terms and Conditions from time to time. Changes will be effective when posted on our website, in the app, through the booking platform, or when otherwise communicated to you.

By using Lila Within services, website, mobile app, booking tools, or SMS program, you agree to these Terms and Conditions. If you have questions, please contact us before using the services.

16. Changes to This Policy

We may update this Privacy Policy and Terms and Conditions from time to time. When we make changes, we will update the effective date above. Your continued use of our website, app, SMS program, or services after an update means you acknowledge the updated terms and policy.

17. Contact Us

If you have questions, concerns, or requests about this Privacy Policy, Terms and Conditions, SMS program, or your personal information, please contact us:

Lila Within LLC

2050 E. Main Street, Suite 2F-2

Cortlandt Manor, NY 10567

Email: heather@lilawithin.com

Phone/Text: 914.505.7494